Inspired by Berks County’s rich tradition of comfort food, The Gravy is a playful alter-ego concept for the Reading Fightin’ Phils that brings the same comfort right to home plate. Centered around the idea of food being “smothered” in gravy, the brand builds a bold and memorable identity that extends across uniforms, merchandise, and in-stadium experiences. As a collaborative group project, the concept was developed and pitched in person to a member of the Reading Fightin’ Phils organization.